On the map
The newest buzzword in tourism is coming to a very old part of the Four Corners. On Sat., June 2, the Aztec Ruins National Monument will join National Geographic in hosting the “Trail of the Ancients Geotourism Celebration.”

The event marks the launch of National Geographic’s Four Corners Geotourism website and map. The project, which is meant to showcase the region’s cultural, historical and natural landmarks and events, has been two years in the making. The final product involved the cooperation of local residents, community and tribal governments, federal land agencies, cultural and heritage institutions, and tourism agencies.

“The Four Corners Geotourism MapGuide and website showcase what makes the Four Corners Region so culturally and geographically significant,” said James Dion, Sustainable Tourism Program Manager for National Geographic Maps. “More than ever, this project underscores the importance of conserving the region’s tremendous scenic, historic and cultural assets for future generations.”

According to National Geographic, “geotourism” is defined as “tourism that sustains or enhances the geographical character of a place – its environment, culture, aesthetics, heritage and the well-being of its residents.”

From Acoma Pueblo to Antelope Canyon, the website and map highlight what local residents deemed their favorite points of interest; historic, cultural and natural landmarks; events; artisans; and attractions. The MapGuide will be sold in various outlets throughout the region.

“This is a significant achievement for the Four Corners,” said Aztec Mayor Sally Burbridge. “This was the result of hundreds of thousands of dollars – and countless hours – that were invested into spotlighting the rich cultural heritage and diversity of the Four Corners.”

The celebration will include a “geotourism fair” from 10 a.m. – 3 p.m. along with performances and tours of the Aztec Ruins. A formal program will be held at 11 a.m. in the Great Kiva. The Red Apple Transit will offer free shuttle services from centralized parking locations to the event.

View the National Geographic website at: www.FourCornersGeotourism.com.