Aspen bets on international market Both ski towns have always done well with international skiers, more than 10 percent most years, but the weak dollar is enticing more to book trips early, a senior executive recently told a local chamber group. “Whether we like it or not, the U.S. is for sale (for people) from Austria and Brazil – two of our biggest markets,” states John Rigney, vice president for sales and special events. In a meeting covered by The Aspen Times, he reported that the company, which has four ski areas in the Aspen area, has spent 500 days on the road in 18 countries and 49 U.S. cities. Aspen is still recovering from the drop in skier visits in 2008-09. However, last year skier visits were up 2 percent. Mike Kaplan, chief executive of Aspen, told members of the chamber that competition continues to sharpen, with 3,000 additional pillows at ski resorts of the West this coming season. But Aspen considers itself the “brand leader,” and will continue to promote itself as a resort of “high-quality, authentic experiences that renews the mind, body and spirit.” In Vail, there has been talk for several years about more direct air links to international destinations. Vail always has attracted Mexico’s economic elite, and the exchange rate makes it a favorable destination for Canadians. To expedite that air travel, there is discussion of customs facilities at the local airport. Cultivating international markets “offers a clearer path for Vail to weather another potential recession,” says the monthly newsletter of the Vail Homeowners Association, which has a strong and active voice in community affairs. Both Vail Resorts and Aspen Skiing have been steadily reinvesting in their ski areas. In Aspen’s case, it is putting in a $7 million high-speed lift to replace two older chairlifts, plus a $6 million restaurant remodel and then a $13 million restaurant at Snowmass. “As we approach 2020, the proportion of long-haul travel is expected to increase to nearly 25 percent of all international trips,” according to Ryan Brain, a senior advisor at the Deloitte, an international consulting and auditing firm with a tourism, hospital and leisure division based in Toronto. Banff and other Canadian resorts will face what he describes as a “value challenge,” whereas the experience remains little altered, but the cost increases. The report cites the example of a visit to Toronto, the theater, zoo, and museum, which increased from $388 a day to $531 a day over six years. From the perspective of Banff, Mayor Karen Sorenson said surveys have shown that there is doubt among tourists about whether they’re getting value for their money. The answer, she said, is “animals and vibrancy and the whole concept of being delighted.” The report, according to the Rocky Mountain Outlook, also made these points: But in the world of resorts, there are precious few. Aspen leads the list, and perhaps Vail and Jackson Hole. But a piece in the New Yorker this summer mentioned Telluride without identifying that it’s in Colorado. Telluride got plenty of additional ink after Labor Day, when it held its annual film festival. The festival this year received many laudatory marks from national film critics. “Telluride has become the turning point, as well as the high point – 8,750 feet at base camp – of the movie year,” wrote Joe Morgenstern, of the Wall Street Journal. “By the end of summer I’m barely coping with the increasingly awful stuff that the studios pass off as summer entertainment … then it’s off to Colorado for a reboot, rest or whatever you want to call an intense experience that quickly restores love of movies.” What to do? The Mountain Mail reports that City Council members at a recent meeting rummaged through any number of possibilities, including the idea of declaring open season for bow hunters. What people do on their own property is their business, said one council member, with an obvious libertarian outlook. But the police chief didn’t like the thought of arrows flinging about neighborhoods, except perhaps on acreage large enough to accommodate a golf course. And besides, deer are legally the property of the state government, and hunting season is administered by state authorities. One council member theorized that if dogs ran free once again, there would be fewer deer in town. Alas, that also violates a state law, which prohibits knowingly allowing dogs to harass deer. It would probably ruffle some local sensibilities, too, as Salida has become a semi-polished mountain town. For now, Salida is still looking for a way to ensure a little more separation between the species. “With deer come the things that eat them,” explained Jim Williams, of the Montana Fish Wildlife and Parks office. “Deer are a staple of a mountain lion. Sometimes they eat a small dog or cat, too.” Males, which can be up to 130 pounds, kill once or twice a week, he told the Whitefish Pilot. Females, which are up to 80 pounds, sometimes kill more often, if they’re nursing. With deer moving through the interface between forest and settled areas, lions are likely to be there, too, he said. “They are very cryptic animals. They are adept at not being seen.” She theorizes that most of the T.P. has been left by women. Being a woman herself, she offers these suggestions: If you just tinkle, let it be, or just use a leaf, a clump of grass or a twig. Otherwise, bury it at least 6 inches deep. Now comes news from Whitefish Mountain Resort, which already has a zip line of seven “tours,” as segments are called. The Whitefish Pilot reports an estimated 12,000 tours this year, after 9,500 last year. Next year, the zip line will have expanded with a new segment that will be 1,200 feet long with a maximum of 300 feet off the ground. |