Manhattan advertises in
ASPEN, Colo. So, you've got a
3,000-square-foot condo on Manhattan's Upper East Side that you'd
like to unload for $6.1 million. Where would you advertise
Aspen at Christmas is a
good bet. That was the conclusion of Pace Advertising in Manhattan,
which paid The Aspen Times
to insert a glossy,
fold-out brochure into the newspaper for a condominium called One
"Really, the marketing plan is to reach out to these customers
where they work and play," explained Gregg Praetorius, the firm's
senior vice president. "Obviously, the demographics of Aspen at
this time of the year fit the profile of a buyer at One Beacon
Although most of the brochures were discarded in newspaper racks
or even littered along the sidewalks, Praetorius said just one sale
makes the gallons of gloss worthwhile. "If somebody's buying a $6
to $10 million apartment here in New York, one buyer makes it an
Breckenridge touts highest
BRECKENRIDGE, Colo. Carl Drews thinks
he has found a superlative among mountain lakes in the United
States. Nowhere can he find evidence of a lake at a higher
elevation than one at 13,420 feet near Breckenridge that he
proposes to call Pacific Tarn.
In Washington State he
did find Lake Muriel, the unofficial name of a subterranean pool of
water within the summit crater of Mt. Rainier. But it is too small
and too temporary to deserve being called a lake, he says. Besides,
the U.S. Board of Geographic Names doesn't recognize it as a
Too, while it's
reasonable to assume that if global warming continues, a higher
lake may someday exist in Alaska, probably on Mount Wrangell, any
moisture at such an elevation now would certainly be frozen year
Drews is a pathfinder in
an obscure niche. While all the summits have been ascended, their
trails well documented, apparently no one has set out to document
high mountain lakes. Also, he is intrigued by what stories the
"After climbing 49
fourteeners in Colorado, I've found that the tall summits offer a
great view, but are pretty much places of just rock and snow," he
says. "The lakes have water, and life, way up in the mountains!
There are little microbes and other bugs as large as insects in the
water, and usually some interesting plants nearby. The
life-supporting properties of high lakes are a new realization for
me after many years of hiking."
Vail CEO parks in handicapped spot
VAIL, Colo. Adam Aron, the CEO of Vail
Resorts, was already losing badly in informal local popularity
polls when he paid a visit to the local airport. It was crowded,
and so the hurried Aron parked his car in a space reserved for the
handicapped. The news spread rapidly after a tow truck was called
to remove the offending vehicle.
Aron had already miffed
many people when he received an $8 million bonus last fall. The
bonus came about the same time that Vail Resorts reported losing
money and health-care benefits for employees were pared. Some have
spoken out to defend Aron's job performance, although even they
concede he blundered badly in this matter.
Mythic wilderness' moves north
THE WEST Where is the West of
wilderness? Richard Rodriguez, an author and essayist, says it has
In an interview in
Divide magazine, Rodriguez says that as
places such as Colorado get more heavily developed, the "mythology
of the wilderness is moving northward and has more to do with cold
and ice and with Alaska than it has to do with the Pacific Coast.
That is, the ultimate location of the West has moved
The "loner and the isolated psyche" go to Wyoming and Idaho and
Alaska to "select the secret space. It's also where you have
yuppies and skinheads living side by side," he adds.
Rodriguez also notes that Asians now account for a little more
than 10 percent of California's population, and they are seen as
the "new Calvinists who work and work and work, and who do not
participate in the culture of the laid-back Westerners the whole
culture of leisure and the outdoors."
"In some sense, I think the Asian challenges California, and
much of the West, with the idea of the Western idea. The Western
idea is much closer to the Mexican sense of release and luxuriance.
Or maybe even to the older Indian notions of taking from nature as
you need it."
Rancher nailed for knifes
STEAMBOAT SPRINGS, Colo. The nation's
tightened airport security at Christmas nailed a man who attempted
to carry concealed knives on a flight from the Steamboat Springs
area. It wasn't however, what it at first seemed.
Authorities who arrested
the man said he was simply trying to conceal the three knives to
prevent them from being stolen while he traveled. He had
disassembled a DVD/VCR player, and taped inside a pocketknife and
two knives used for gutting animals, along with several pieces of
jewelry and trinkets that he intended as gifts for his family,
explained The Steamboat
"He seemed like a really nice guy," said Jody Lenahan, a local
police chief, of the man, a Peruvian who had worked as a ranch hand
in the area for 13 years. "He only speaks Spanish, but he knows how
to say I'm sorry.'"
Ski resorts concerned
THE WEST Ski town newspapers reported
a generally robust Christmas this year, at least compared with
Christmases past. But in many towns a tenseness about January is
"We are very, very
nervous about January," said Sandy Black, representing several
retail and service outlets in Whistler. The strengthening Canadian
dollar is part of Whistler's problem. That strengthening dollar
gives Whistler less competitive advantage in appealing to the
static number of destination skiers.
In Colorado, the
response to this problem of the last several years has been to
cultivate the regional market, i.e. Front Range skiers, while
continuing to preen for the destination skiers. That seems to be
the same strategy at Whistler, where Black told Pique newsmagazine that she advocates
more attention to those from Vancouver.
New Revelstoke ski area
REVELSTOKE, B.C. A report has been
issued on what an engineer once predicted would be "one of the last
great ski hills in the world to be developed." City officials in
Revelstoke predict that the ski hill, Mt. Mackenzie, will be
approved as early as June.
"If this thing goes
ahead and I'm very confident that it will there will be some big
changes," Revelstoke Mayor Mark McKee told the Revelstoke Times Review . He described a friendly small town
with a lifestyle envied by many.
"We've always had a real friendly, small-town environment, and
we hope we can maintain that as a community we instill a
certain set of values in the people who visit us."
This isn't the first push for development of the ski hill into a
major national and international destination resort, but none
before have gone so far, says the Times
Review . British
Columbia Land and Water is charged with handling the lease, but the
city government must approve the plans. The newspaper did not
identify the proponent.
Located along the TransCanada Highway, just west of the
Continental Divide and about 280 kilometers (175 miles) east of
Banff, Revelstoke is an old logging and railroad town known for its
several helicopter skiing operations in the Selkirk & Monashee
Vail grapples with water
VAIL, Colo. The trickiness of having a
city near the headwaters of a mountain creek is illustrated at
Vail, where the sanitation district has been fined $80,000 for
polluting Gore Creek beyond acceptable levels for copper, silver
and mercury over a 10-year period.
Who was to blame? In the
case of silver, a major source was the X-ray equipment at the local
hospital, reports the Vail
Daily . A
result of the state's pushing the locals was that the locals pushed
the hospital into installing a more comprehensive silver-recovery
Mercury violations were caused by rinse water from dentists who
install silver-mercury fillings, a practice that has largely ended.
However, the mercury standards are tight enough that a homeowner
breaking a mercury thermometer into the water could cause the
town's standards to be violated.